resume
Hey, I’m Allegra! I am a dedicated digital marketer with a growth mindset who offers more than 10 years of experience in content creation, copy editing, and search engine optimization. As a servant leader, I am passionate about improving internal processes and thrive on cross-functional teams. I currently manage content strategy and SEO for a fintech SaaS company that serves companies nationwide.
Content Marketing Manager || Hearth
2024 – present
Own the organic marketing channels for a fintech SaaS company, defining the company’s brand book, content strategy, and copy implementation with a 360 lens. Integrate SEO and content to support cross-functional teams by creating impactful blog articles, case studies, sales one pagers, marketing landing pages and ad copy, and more.
Senior Content Developer || Scorpion
2021 – 2024
Proposed, produced, and edited content for the company’s biggest and most strategic clients. Worked as part of an elite team to create content and provide SEO strategies curated to meet and exceed client expectations.
Strategic SEO Manager || Scorpion
2020 – 2021
Worked with my team to create exceptional results for our strategic clients. From direct interactions with clients to internal collaboration, I went above and beyond my position to work alongside sales, content, PPC, and social managers, and leadership to help them achieve their goals.
SEO Manager || Scorpion
2020
Provided proactive work and in-depth, personalized analysis that allowed me to employ the most effective strategy for each account, focusing on value and client retention as well as organic KPIs. Navigated the ever-changing landscape of SEO, educating my clients and coworkers on best practices.
Content Manager || Scorpion
2020
Created topical, valuable content pieces that serve each client’s marketing and SEO objectives. Oversaw the content strategy for several clients, applying SEO strategies and best practices to pages, blogs, and various other forms of content.
Managing Editor || Sony Reconsidered
2009-2019
Worked with the Editor-in-Chief to grow onsite product-focused coverage. Managed a team of writers across various timezones covering various technology product categories, prioritizing continuity and quality. Managed brand’s online presence and optimized daily content with SEO best practices.
Content Manager || The Fish Market Restaurants
2016-2018
Revamped company presence on social media by reimagining the brand tone. Created guidelines and best practices that served as a foundation for their digital identity.
Social Media Strategist || Bebi Tech Consulting
2016-2018
Translated client business goals into digital marketing plans. Developed tone of voice for active social channels and created a robust social editorial calendar.
Content Marketing Manager || Chime Technologies
2016-2017
Served as the voice of the company to engage with the community and created a tangible social presence. Monitored trends and communicated feedback to inform product/service decisions. Oversaw content creation, including blogs and social copy.