portfolio

Throughout my >10-year marketing career, I have leveraged content to connect people to the answers they seek, to the services they need, and to each other. With experience both in-house and on the agency side, I have worked closely with hundreds of clients and internal teams to push boundaries and create cross-channel content and SEO strategies that improve organic reach and elevate the digital presence of the brands I represent by pairing creativity with data. In conceiving a more robust internal workflow and promoting interdepartmental synergy, I have improved my teams’ ability to deliver above and beyond results.

I own the organic marketing channels for a FinTech SaaS company, ideating and executing a 360 content strategy that educates our ideal customer and warms up leads to drive them through the funnel efficiently, significantly improving conversion and retention.

I have trained AI models on ideal content generation by providing the system with well-researched webpages on varying subjects for several different business verticals, ranging from home services to law. The AI models I trained are now integrated in the content creation process for thousands of client websites, creating a strong first draft for our content managers and improving their turnaround time by 60%. My work in this area allows the agency to take on more clients than ever before without sacrificing quality. 

As a writer, I thrive when I get to teach what I have learned. Researching a topic and intertwining my own expertise within the piece means I not only get to learn something new every day, but I also get to share my knowledge and benefit my clients and their customers along the way.

From blog posts to website copy, my work considers how to connect with the reader using storytelling while considering SEO best practices.

Below are just a few examples of my work:

A sales one pager that outlines the benefits of a new financing partner and educates Hearth’s clients on how to best position this offering to their customer

A monthly product update motion that includes email, blog, and video components to promote the evolution of Hearth’s product offerings

“Using Paid & Organic Marketing Together to Boost Your Electrical Business,” a corporate marketing blog post exploring how small businesses can use paid and organic marketing together as part of Scorpion’s push to target specific verticals and markets

Content strategy and creation for a foundation building hope in the wake of tragedy, helping to define their mission statement and share it with their target audience

“The Risks of Hexavalent Chromium Exposure,” diving into the negative effects that one carcinogen had on a town in California for a law firm

“10 Coffee Shops You Absolutely Must Visit in Los Angeles,” a lifestyle piece reviewing cafes in the City of Angels

A weekly email campaign promoting website traffic and building community

For more writing samples, please scroll to the bottom of this page. 

My regular SEO work promoted significant organic growth for clients across several verticals.

 This national law firm saw explosive organic growth YoY:

This plumbing company saw incredible organic traffic improvements throughout my tenure on their account, resulting in their best month ever:

Working on a team of marketing, SEO, content, and social managers allowed me to promote cross-functional work that benefitted the overall strategies and results we achieved for our clients.

For this strategic restoration client, I ideated working closely with our writers to curate a blog strategy based on seasonal and localized keyword research, and taking the client’s needs into account. This marriage of SEO and content led to tremendous improvements in both organic traffic and leads YoY.

Internal processes are not one-size-fits-all; each team is a unique blend of individual talents. To drive collaboration and efficiency, I am constantly seeking ways to streamline teamwork and operations. I work closely with key stakeholders to assess and improve existing workflows and, when needed, create entirely new ways of approaching synergy. The processes I ideated have led to higher efficiency on my teams and continue to promote growth that exceeds my clients’ goals.

• Built a comprehensive spreadsheet that allowed each team member to track their responsibilities and access details of others’ accounts, promoting teamwork and improving client coverage
• Led brainstorming sessions with our writing team that resulted in defined content strategies for our clients
• Created a Monday.com board for our team, providing agile automations and a centralized workflow, dramatically improving content turnaround time

“Which Electrician Search Terms Have Increased by Over 350%?,” a corporate marketing blog post explaining the effects that SEO can have for small businesses as part of Scorpion’s push to target electrical companies

“Is Fertilizer Toxic? The Dangers of Ammonium Nitrate,” investigating the effects of a recent disaster at a fertilizer plant for a law firm

“Hazardous Train Derailments: Everything You Need to Know,” a deep dive into the dangers of transporting hazardous materials by train with a connection to a recent derailment in Ohio for a law firm

“Buying an Apartment in Santa Clarita, CA: How HOAs Affect Cost,” a guest post written on behalf of a moving company diving into the nuances of HOAs

“How to Handle Negative Online Reviews,” assessing different aspects of managing a company’s digital presence for a real estate CRM

Website copy explaining the process and identity of a computer consulting agency

“The Art of the List,” promoting a new product launched on my Etsy shop

“Celebrating Personal Transportation With the Super 73,” exploring the impact of an incredible electric bike brand

“4 Eco-Friendly Products That Will Make Your Summer Travel Even Better,” a travel piece promoting environmentally friendly exploration